New Aesthetic is a collection of independent type design, founded by Leonhard Laupichler and Sophia Brinkgerd. The book approaches type design as an opportunity to create art: looking at type design with a benevolence to experiments and processes, and finding potential in the unusual, that might point into a new future of practicing visual communication.
Being the art directors behind Sorry Press, we created a bold and significant look throughout the book. The layout is subtle yet strong and lets the artworks stand out. Easy to overview and based on listed alphabets, this book can be used as both an inspiration book and a work tool.
Design: WVH
Editors: Leonhard Laupichler and Sophia Brinkgerd
Publisher: Sorry Press


New Aesthetic 3, Sorry Press, 2021



Contributors: Adam Asztalos, Alessio Borando, Alex Ortiga, Alex Slobzheninov, Amir Mesbahi, Andree Paat, Anna Khorash, Anne-Dauphine Borione, Artem Kakourov, Awista Montagne, Benoît Bodhuin, Benoit Brun, BOAFFF, Bouk Ra, Bruno Jacoby, Calvin Kudufia, Carlos Gonçalves, Carmen Nácher, César Rogers, Charlotte Rohde, Chiachi Chao, Clara Sambot, Cyril Kimmerlin, Dae Huen Lee, Daniel Angermann, Daniel Brokstad, Daniel Gremme, David Gobber, David Jonathan Ross, Elias Hanzer, Emilie Vizcano, Fabian Maier-Bode, Felix Sandvoss, Florian Budke, FlorianeRousselot, Giovanni Nardone, Golgotha, Gregory Page, Guillaume Sbalchiero, Guillermo García Díaz, Han Gao, Hannes Brischke, Harry Bennett, Hoang Nguyen, Hyunjun Jang, Inès Davodeau, Ishar Hawkins, Ivan Tsanko, Jack Niblett, Jaejin Ee, Janik Sandbothe, Jannis Zell, Javier Unknos, Jérémy Landes, Jonas Grünwald, Jule Hägele, Kasper Pyndt, Laura Csocsán, Leonhard Laupichler, Lewis McGuffie, Lucas Liccini, Lynn Cariou, Marguerite Leroux, Maria Doreuli, Marie-Mam Sai Bellier, Marinus Klinksik, Martin Violette, Masahiro Naruse, Massimiliano Audretsch, Michelangelo Nigra, Mike Dziambor, Morgane Vantorre, Moritz Appich, Muhittin Güneş, Nathan Laurent, Nicolas Bernklau, Nicolò Oriani, Odin Lowsley, Olga Umpeleva, Pau Geis, Philipp Herrmann, Raoul Gottschling, Raphaël de La Morinerie, Remi Volclair, Robert Gutmann, Robin Pitchon, Samira Schneuwly, Sangah Shin, Santiago Da Silva, Sascha Bente, Simon Bretz, Sophia Brinkgerd, Stefan Mader, Sun Young Oh,Valerio Monopoli, Viktor Zumegen, Vince Hegedus, Vincenzo Marchese Ragona, Wanwai Shum, Wenrui Zhao, Zin Nagao.
























