New Aesthetic is a collection of independent type design, founded by Leonhard Laupichler and Sophia Brinkgerd. The book approaches type design as an opportunity to create art: looking at type design with a benevolence to experiments and processes, and finding potential in the unusual, that might point into a new future of practicing visual communication.
Being the art directors behind Sorry Press, we created a bold and significant look throughout the book. The layout is subtle yet strong and lets the artworks stand out. Easy to overview and based on listed alphabets, this book can be used as both an inspiration book and a work tool.
Design: WVH
Editors: Leonhard Laupichler and Sophia Brinkgerd
Publisher: Sorry Press


New Aesthetic 2, Sorry Press, 2020





Contributors: Quatorze, Alex Ortiga, Alexander Raffl, Alexandre Bassi, Alff Rosine, Antoine Brun, Antonio D’Elisiis, Ariel Martín Pérez, Arthur Schwarz, Awista Montagne, Baptiste Bernazeau, Bayonet Services, Bedow Design, Bouk RA, Brando Corradini, Carolina Festa, Charlotte Rohde, Christos Georgatos, Ciarán Brandin, Colin Doerffler, Daan Rietbergen, Daniel Hermes, Daniel Stuhlpfarrer, Daniel Wenzel, Davide Melotti, Dr. Martin Lorenz, Eleonora Šljanda, Elias Hanzer, Emilie Vizcano, Emma Marichal, Eric Lish, Fabian Franz, Fabian Maier-Bode, Fabio Furlani, Fatih Hardal, Felix Sandvoß, Floriane Rousselot, Frédéric Jaman, Gianluca Ciancaglini, Giuseppe Tangaro, Gregory Page, Han Gao, Hugo Jourdan, Ishar Hawkins, István Fazekas, Jack Halten Fahnestock, Jacob Jan Wise, Jake Dalton, János Hunor Vári, Javier Unknos, Jimmy Auger, Jules Durand, Kazuhiro Aihara, Killian Maguet, Laura Csocsán, Leah Maldonado, Lena Karoline Weber, Lennart Van den Bossche, Leonhard Laupichler, Lorenza Liguori, Lucas Hesse, Lukas Haider, Mads-Emil Luplau, Malte Schwenker, Mārcis Lapiņš, Margot Lévêque, Mason Peterson, Massimiliano Audretsch, Mateo Broillet, Mathias Robert, Matteo Bettini, Mickaël Emile, Morgane VanTorre, Nadine Wetzel, Nicolas Terzian, Panama Papers Office, Paola Bombelli, Paul Bergès, Paul Schmidt, Pauline Le Pape, Pauline Sesniac, Péter Polacsek, Peter Roeleveld, Raphaël De La Morinerie, Rémi Volclair, Robert Gutmann, Robert Radziejewski, Robin Guillemin, Samuel Glen Hughes, Sascha Bente, Scott Vander Zee, Sophia Brinkgerd, Sophia Krasomil, Stefan Mader, Stefanie Vogl, TwoPoints.Net, Victor Gérard, Victor Pesotsky, Viktor Zumegen, Virgile Flores, Vivien Hoffmann, Vrints Kolsteren, Zoé Abravanel























