Gaggenau, the leading brand for innovative and revolutionary home appliances, commissioned us to develop a visual concept to communicate the framework, guiding styles and design tools the brand operates within. In close collaboration with the design department, we created a book along with a corresponding digital kit and infographics to provide a deeper understanding of the design concept that Gaggenau represents. An embossed glossy cover holds together a swiss brochure containing more fold-out pages than regular ones. The unfolded cover reveals information complementing the inside’s mainly pure images and graphics. Spreads are visually used to represent the differences and similarities of tradition converging innovation. In addition to the catalogue, we designed a digital kit that the design team can put together as desired.

Design: WVH