Founded in 2009, Munich-based design studio ASK has become known for its iconic use of forms focused on products and objects of every scale in industrial, cultural and museum contexts. We were commissioned by Steffen Kehrle and his team to develop their identity with stationery, their website and portfolio book. To determine the studio’s continuous questioning regarding design principles, we made use of what the initials A-S-K stand for and let them stick out graphically on mainly pure white backgrounds, giving space to all images. In addition to all printed matters we designed a modular digital portfolio system our client can put together as desired.

Visual Identity and Website: WVH