City in the Cloud – Data on the Ground, Catalogue, Architekturmuseum der TUM in Pinakothek der Moderne, 2025

City in the Cloud – Data on the Ground, Exhibition

City in the Cloud – Data on the Ground looks beneath the surface of the digital world. Data feels immaterial, yet it’s built on vast physical networks—raw material extraction, undersea cables, and ever-growing, energy-hungry data centers. These infrastructures don’t just shape economies and politics; they reshape landscapes, labor, and lives—often along (neo)colonial lines.

Our design uses a modern serif font and a radically reduced visual language—clear, direct, and informative. It mirrors the exhibition’s architecture: both minimal and revealing, exposing the structures that usually stay unseen.

Duration: Oct 16, 2025 – March 8, 2026, at the Pinakothek der Moderne
Curator: Damjan Kokalevski
Graphic Design: WVH
Exhibition Design: cpwh.eu
Interactive Exhibits: 3e8 Studio
Research & Photography: Giulia Bruno
Research Advisor: Marina Otero Verzier

Creative Direction and Design

City in the Cloud – Data on the Ground, Catalogue, Architekturmuseum der TUM in Pinakothek der Moderne, 2025