Key Visual as part of ongoing Visual Identity.
Together with the team, we developed a visual concept centered around the key as its core symbol. The key represents opening the former House Europe logo (a house), unlocking vacant buildings across Europe, and opening doors that symbolize untapped potential and new possibilities. Shades of yellow remain a defining element of the visual identity, reinforcing continuity while bringing a fresh, recognizable character to the system.
Right to Housing! Now and Forever, House Europe, 2026
House Europe Campaign
House Europe is a European Citizens' Initiative that advocates for new EU laws to make renovation and transformation of existing buildings the new norm, instead of demolition. It was initiated by architectural practice bplus.xyz
Campaign Identity: WVH
Ambassadors: Oana Bogdan, FormaFantasma, Jacques Herzog, Joanna Kusiak, Anne Lacaton, Barbara Metz, Pierre de Meuron, Jean-Philippe Vassal, Ann Pettifor, Ruth Schagemann
Supporting practices: &bogdan, 2050+, 51N4E, bplus.xyz (b+), Cobe, DEMO Working Group, Denkstatt sarl, Herzog & de Meuron, KoozArch, KOSMOS, Lacaton & Vassal, Less Yellow, RRRArchitecture, Schmidt Hammer Lassen
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