The Jewish Chamber Orchestra Munich, founded in 2005, stands for a diverse, contemporary Jewish voice. The internationally active orchestra continuously explores new paths with altering alliances and formats to make Jewish contemporary culture alive and visible for everyone.
We have been in charge of the visual identity and all graphic output since the beginning. To have a striking and comprehensible visual communication for bigger formats, we decided to slim down the name to the short form JCOM, but let the fully written out name replace the letter O. This way an emphasis is put on the word orchestra. An alternate triple-spaced logo is used for smaller formats. The handling of typography is minimalist and strict, to reinforce the idea of a very straight and clear level of information. The imagery as a central design element adds an emotional level.

Visual Identity, Design: WVH