To launch its Modern Organic Product line and as a kickoff for Spring/Summer 2020, fashion brand Marc O’Polo celebrated an exclusive event including a flagship store opening, dinner and afterparty in Stockholm.
We were asked to create the identity covering the range from key visual to apparel prints to graphics such as invitations, posters, labels et.c Together with musician Peggy Gou and 300 invited guests, amongst them Caro Daur and Pernille Teisbaek, BAM Berlin set up an event that quickly became Stockholm’s talk of the town. Additional store events throughout Germany followed. By reducing the message to the usage of the single initials MOP and replacing the letter O with an organic symbol, we created a powerful and bold statement.
Visual Identity and Design: WVH
Animations: Sucuk & Bratwurst
Photographs: Fredrik Skogkvist, Fabian Wester
Marc O'Polo Organic Launch, Marc O'Polo, 2020
