Creative Direction, Brand Design
and Digital Solutions

Key Visual as part of ongoing Visual Identity.
Together with the team, we developed a visual concept centered around the key as its core symbol. The key represents opening the former House Europe logo (a house), unlocking vacant buildings across Europe, and opening doors that symbolize untapped potential and new possibilities. Shades of yellow remain a defining element of the visual identity, reinforcing continuity while bringing a fresh, recognizable character to the system.